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Michael spent 22 years with Apple from 1988 to 2010.\xa0He is the author of Live from Cupertino, a book about how Apple created their winning messaging.\xa0Michael also was the Managing Director of LittleBits, a great hardware startup success story.\xa0He is now the Executive Vice President of Strategic Initiatives at Indian River State College.\xa0Today Michael is going to share some valuable knowledge on how inventors, startups, and small manufacturers can learn from the best practices of Apple - Lessons you can apply to your product business, from one of the biggest product companies of all time.\nToday you will hear us talk about:\n\nHow Apple used strong product focus, even to sell to literally everyone.\n\nHow to create messaging around your product like Apple did\n\nWhat the future for the startup hardware industry looks like over the next 20 years.\n\n\nEpisode Links\nThe Product Startup Podcast Links:\n\nWebsite: https://www.ProductStartup.com/\n\n\nInstagram: https://www.instagram.com/ProductStartup/\n\n\nLinkedIn: https://www.linkedin.com/company/ProductStartup/\n\n\nFacebook Page: https://www.facebook.com/ProductStartup/\n\n\nFacebook Group: https://www.facebook.com/groups/ProductStartup/\n\n\nPinterest: https://www.pinterest.com/ProductStartup/\n\n\nTwitter: https://twitter.com/ProductStartup\n\n\nYouTube: https://www.youtube.com/MakoInvent\n\n\n\xa0\nMichael Hageloh Links:\n\nBook: https://www.amazon.com/Live-Cupertino-Performance-Worlds-Machine/dp/1642931705\n\n\nLinkedIn: https://www.linkedin.com/in/michaelhageloh/\n\n\nWebsite: https://hageloh.com/\n\n\n\xa0\nMako Design Links:\n\nWebsite: https://www.makodesign.com/\n\n\nYouTube: https://www.youtube.com/MakoInvent\n\n\nInstagram: https://www.instagram.com/MakoInvent/\n\n\nLinkedIn: https://www.linkedin.com/company/MakoDesign/\n\n\nFacebook: https://www.facebook.com/MakoInvent/\n\n\nPinterest: https://www.pinterest.com/MakoInvent/\n\n\nTwitter: https://twitter.com/MakoInvent/\n\n\n\xa0\nKevin Mako\u2019s Links:\n\nInstagram: https://www.instagram.com/Entrepreneurs/\n\n\nLinkedIn: https://www.linkedin.com/in/KevMako/\n\n\nQuora: https://www.quora.com/profile/Kevin-Mako\n\n\nFacebook: https://www.facebook.com/KevMakoPage/\n\n\nTwitter: https://twitter.com/KevMako/\n\n\n\xa0\nThanks for tuning in! See you next time.