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Eric is the President of The Five Echelon Group, a full-stack marketing agency.\xa0 He is also the host of the Virtual CMO Podcast which educates businesses on how to maximize their marketing and messaging efforts.\xa0 With 30 years as a marketing executive, Eric today is going to tell us how inventors, startups, and small manufacturers should market their new product, and how to cut out all potential resistance points along your potential customer\u2019s buying process.\nYou\u2019ll hear Kevin and Eric talk about:\n\nHow to market your new product in the modern world.\n\nHow to perfect your product's marketing message.\n\nBest practices for smoothing out the buying process for product purchasers.\n\nAnd more.\n\n\nEpisode Links\nThe Product Startup Podcast Links:\n\nWebsite: https://www.ProductStartup.com/\n\n\nInstagram: https://www.instagram.com/ProductStartup/\n\n\nLinkedIn: https://www.linkedin.com/company/ProductStartup/\n\n\nFacebook Page: https://www.facebook.com/ProductStartup/\n\n\nFacebook Group: https://www.facebook.com/groups/ProductStartup/\n\n\nPinterest: https://www.pinterest.com/ProductStartup/\n\n\nTwitter: https://twitter.com/ProductStartup\n\n\nYouTube: https://www.youtube.com/MakoInvent\n\n\n\xa0\nEric Dickmann / Virtual CMO Podcast / Five Echelon Links:\n\nCompany: https://fiveechelon.com/\n\n\nLinkedIn: https://www.linkedin.com/in/edickmann/\n\n\nPodcast: https://fiveechelon.com/the-virtual-cmo-podcast/\n\n\nTwitter: https://twitter.com/FiveEchelon\n\n\nInstagram: https://www.instagram.com/virtualcmopodcast/\n\n\nYouTube: https://www.youtube.com/channel/UCi1Sd6Wf5JEtLJN0kaEVA1Q\n\n\nFacebook: https://www.facebook.com/FiveEchelon/\n\n\n\xa0\nMako Design Links:\n\nWebsite: https://www.makodesign.com/\n\n\nYouTube: https://www.youtube.com/MakoInvent\n\n\nInstagram: https://www.instagram.com/MakoInvent/\n\n\nLinkedIn: https://www.linkedin.com/company/MakoDesign/\n\n\nFacebook: https://www.facebook.com/MakoInvent/\n\n\nPinterest: https://www.pinterest.com/MakoInvent/\n\n\nTwitter: https://twitter.com/MakoInvent/\n\n\n\xa0\nKevin Mako\u2019s Links:\n\nInstagram: https://www.instagram.com/Entrepreneurs/\n\n\nLinkedIn: https://www.linkedin.com/in/KevMako/\n\n\nQuora: https://www.quora.com/profile/Kevin-Mako\n\n\nFacebook: https://www.facebook.com/KevMakoPage/\n\n\nTwitter: https://twitter.com/KevMako/\n\n\n\xa0\nThanks for tuning in! See you next time.