56 | Conducting a Website Self-Audit
Today in another solo episode and I am chatting with you about conducting a website self-audit. I wanted to talk about this subject because I think that it’s so important that each of us takes time every once in a while to look over our website and make sure it’s really working and supporting our business. It’s easy to get caught up in everything else we have to do as a business owner and leave our website to the last minute (or not update it at all even though h we know we should).
That’s why I’ve created this self-audit outline that you can follow that makes it easy to look at your website and go over it every once in a while and make sure that it’s serving your business in the best way possible. Most of the things I’m talking about here won’t be big changes that need to be made, but small pivots that can help increase the traction that you’re seeing from your website and really get you the results that you’re looking for so that your business can grow and you can spend more time doing the things that you love.
Topics Discussed:
- Why conducting a website audit is important
- Starting with the heart of your brand before you audit your website
- What you should look for and update on the most important pages of your website
- The three most important analytics to look at
- How to audit your website’s SEO
- Three bonus tasks to help you further improve your website
Resources Discussed:
- Start with Why by Simon Sinek
- The Contract Shop
- Understanding Analytics – Website Analytics Basics
- Finding Keywords for Your Website and SEO Basics
- Quarterly Website Maintenance for Your Website
- UX – What is It and Why is it Important?
- Choosing and Optimizing Images for Your Website
Action Steps:
- Dig into the Why behind your business
- Look at your website’s navigation to make sure only the most important links are included in the main menu
- Make sure your brand’s mission statement is included in some way on your Homepage