They Ask, You Answer with Marcus Sheridan
No prospect is going to buy enterprise software on impulse. \xa0Prospects don't need advertising, they need help, help understanding that they have a problem, help in understanding their options for solving that problem, and help in working their way through an evaluation and choosing a solution. \xa0Paul Stansik talks with Marcus Sheridan, author of "They Ask, You Answer" about these topics and more.