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Heard of Supacolor? If you haven\u2019t, your print shop is missing out. Their unique heat transfers are some of the best in the industry.\nIt\u2019s a water based heat transfer, arriving fully cured \u2013 with no weeding or trimming required. Functionally, Supacolor is a way to tackle complex, colorful, low-volume jobs. \nVisit Supacolor: https://www.supacolor.com\n\nWe talk to Supacolor\u2019s Mike Modgill and Rum Walia on today\u2019s PrintHustlers podcast. Mike\u2019s from New Zealand, and his connection with Rum in Los Angeles stems directly from Rum\u2019s quest to find the perfect heat transfer. \nI wanted to create this same type of product, but we were a few millimeters off. Mike pulled out a Supacolor transfer. \u2018We\u2019ve already made it. We\u2019ve done it.\u2019 - Rum Walia\n\u201cYou can basically extend the capabilities of your shop with a cheap heat press and some Supacolor,\u201d says Mike. \u201cThis is a technical solution to complex problems. We allow you to say yes to more customers.\u201d With production facilities in Los Angeles, the UK, and New Zealand, Supacolor heat transfers have started appearing across the globe.\nSupacolor has invested in turnaround time from the very start. After all, if Supacolor\u2019s heat transfers can\u2019t meet the fast turnaround times that custom printing demands, there\u2019s no value added. So they\u2019ve focused diligently on their process, developing a rapid-fire methodology for delivering on time.\nSnag a sample pack and learn more here: https://www.printavo.com/blog/supacol...\n\u201cIf we tell you that we ship the next day, we better ship the next day! No one cares if you\u2019re low on mylar or ink,\u201d explains Rum. \u201cPeople want their product now. We knew we had to win over screen printers, because they typically don\u2019t like transfers. So we started with eliminating the speed factor from the beginning.\u201d That focus on speed extends beyond shipping: the product itself is intended to compete with screen printing a complex job.\n10 to 12 seconds on the heat press is all of the time that many Supacolor applications need. \u201cIt had to be goof-proof. Just train someone to heat press right away. Speed was always key,\u201d Mike says. Because of the unique printing process Supacolor uses, the transfers arrive fully cured. There\u2019s no loss of opacity or quality when you use a heat press on a Supacolor transfer. \u201cIt\u2019s thick and robust and layered, not like a normal plastisol transfer. It\u2019s a proper old-school transfer with a new spin on it,\u201d Mike says.\nFascinatingly, Supacolor found that having an identical \u201ckitchen\u201d for producing and shipping their unique heat transfers isn\u2019t the key to success. \u201cOur Los Angeles shop was an exact replica of our New Zealand shop \u2013 machines, software, layout. But we totally forgot about the people,\u201d Mike tells us. \nWhere have they found the best employees? From the fast food industry! \u201cYour typical screen printer is not going to do the things we want to do. People from the fast food industry are tremendously talented at working under pressure. They are experts at looking at screens and finishing complex orders,\u201d Rum explains.\nSnag a sample pack and learn more here: https://www.printavo.com/blog/supacol...\nSupacolor\u2019s heat transfers are stellar \u2013 grab one of their sample packs if you want to see for yourself. They\u2019re truly vibrant and durable prints that maintain quality wash after wash.\nWhat\u2019s impressed us at Printavo is Supacolor\u2019s laser-focus on a positive outcome for their customers. Rum summarizes it well: \u201cWe look at Supacolour as an experience, not a product. For customers, employees, anyone involved. We want to leave you with positive energy and a great experience.\u201d\nTry Printavo: https://www.printavo.com
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