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The untold stories behind the products you\u2019re obsessed with and the bold risk-takers who made them go viral. How did Birkenstocks go from a German cobbler\u2019s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called \u201cThe Infinite Game?\u201d On Wondery\u2019s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet aka TBOY) have identified the most viral products of all time and reveal their untold origin stories \u2014 plus the bold risk-takers who brought them to life. From the Happy Meal to Levi\u2019s 501 jeans, come for the products you\u2019re obsessed with, stay for the business insights that\u2019ll make you the most interesting person at your next brunch. 

Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Wondery.fm/TBIY_IP

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