146: Copywriting with Joe Sugarman
Joe Sugarman is the author of Triggers, The AdWeek Copywriting Handbook and The 7 Forces of Success, as well as being a pioneer of many marketing techniques we use today, like taking credit card orders via toll-free numbers and the use of TV infomercials.
\n\n-= Links =-
\n\n- Books\n
Triggers - Joe Sugarman\n
Amazon: http://preneurmarketing.com/triggersbook
The AdWeek Copywriting Handbook\n
Amazon: http://preneurmarketing.com/adweekcopywritingbook
The Seven Forces of Success\n
Amazon: http://preneurmarketing.com/forcesofsuccessbook
You can try out a lot of the books we recommend in audio format with Audible:
\n\nhttp://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
\n\n\n- Previous PreneurCast Episodes\n
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.
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For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com
If you like what we\u2019re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com