125: The Challenge of Indirect Marketing
Pete talks to Penny Elmslie of Xero Accounting Software about their recent marketing campaign, and about the unique challenges of marketing and selling via a community of resellers and parters rather than direct to the end customer.
\n\n-= Win Stuff! =-\n
In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom\u2019s Awards Choices)
To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!
\n\n-= General Links =-
\n\n- Online\n
Xero Accounting Software - http://www.xero.com
Pete's Post mentioning Xero's Ad Campaign - http://preneurmarketing.com/essays/xero-personal-alternatives/
\n\n- Books\n
Get Rich Slow - Sarah Riegelhuth\n
Amazon - http://preneurmarketing.com/getrichslowbook
Whole - Rethinking the Science of Nutrition\n
Audible - http://preneurmarketing.com/wholeaudio\n
Amazon - http://preneurmarketing.com/wholebook
You can try out a lot of the books we recommend in audio format with Audible:
\n\nhttp://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
\n\n- Previous PreneurCast Episodes\n
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.
Episode 124 - 2013 Awards - http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/
\n\nEpisode 121 - No Meat Athlete - http://preneurmarketing.com/preneurcast/preneurcast121-no-meat-athlete-with-matt-frazier/
\n\n-=-\n
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com
If you like what we\u2019re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com