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This week, Pete talks to Jordan Pine, a specialist in short-form Direct Response Ads for TV. Jordan shares lots of tips with Pete about this fast-moving medium, and Direct Response marketing is applicable almost everywhere, so be ready to take notes.

-= Links =-

- Books:

My Life in Advertising - Claude Hopkins\n
\nOgily on Advertising - David Ogilvy\n
Reality in Advertising - Rosser Reeves\n
\nTested Advertising Methods - John Caples\n
\nTriggers - Joseph Sugarman\n
\nSalesman of the Century - Ron Popeil

- Online:\n
\nhttp://www.scimark.com - The site of Jordan's company, Scimark

http://scimark.blogspot.com.au - Jordan's blog, where he critiques Direct Response Ads from various products.

-=-

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