Business Of Community Series: The Most Important Step In Building Community
The most important thing to get clear on when you're first launching a community is what exactly you\u2019re unifying people around. What\u2019s the core sense of belonging? I share examples of common denominators that you can use as a launching point to cultivate a positive, aspirational environment. I also touch on some of the layers of creating a strong emotional connection to your brand and explain why it\u2019s so important to constantly reinforce what you stand for.\xa0\xa0
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In this episode we talk about:
- (4:46) Questions to help guide the \u2018why\u2019 of your community\xa0
- (7:05) Why I don't believe creating community around a shared problem is the best angle to take
- (8:28) The most powerful thing to create a community around
- (12:48) A great litmus test for those of you who are building community
- (14:13) The #1 way to organically scale your community\xa0
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RESOURCES MENTIONED:
- Grab your copy of our Building Community Content Guide HERE\xa0
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