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Often the CPO (Certified Pool Operator) certification is overlooked because traditionally it was only needed for commercial pool operators. We sat down with Katie Crysdale of Lakeview Aquatic Consultants LTD to discuss why everyone should consider taking the course whether you service commercial pools or not. Having the license opens up a lot of opportunities, many that you may not have known existed. Katie does a wonderful job explaining some of the options that become available to you once you have the license. We had the opportunity to take the CPO class with Katie while she visited us in August and we learned quite a few things, some of which were brand new to us. We wish we would have taken the class sooner and used it to its full potential while we were running Brothers.\\xa0

Once you have the license it can be used in so many ways to improve your business. We discuss how to take advantage of the marketing opportunities that it opens up, and how you can advertise it on your website and social media to help differentiate yourself from your competitors. Also, if used correctly it can help you increase your sales and credibility. Please don\\u2019t overlook this \\u201cpiece of paper\\u201d as some people call it, just because you heard it isn\\u2019t required. Take the time to look into getting certified today and invest in yourself and your team to expand your knowledge.\\xa0

Guest Info:

If you enjoyed this episode, check out the photos, show notes, and all the links to follow Katie and Lakeview Aquatic Consultants by going to the episode webpage here: https://poolchasers.link/website-pwu-76

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