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In this episode, we interview Jacy Walkup who is the marketing director at Ledge Lounger. We knew we had to get Jacy on the podcast because Ledge Lounger as a team really understands social media and branding. Jacy graduated from Texas A&M with a degree in marketing, has a background in fashion, and has helped build one of the most iconic brands in the swimming pool industry. Please listen closely because she is more than qualified and provides a ton of great insights throughout the episode.\\xa0

In this day and age, some of the traditional advertising strategies that many people are used to just aren\\u2019t enough anymore. The world is changing and we as pool professionals need to start adapting with it. Social media can help you connect with customers, drive traffic, generate brand awareness, and overall increase sales. And best of all, it can all be done from your fingertips! We promise that when you get done listening you will have a better understanding of these topics and hopefully have a better marketing game plan.\\xa0

You can find Ledge Lounger Below:

Website: http://bit.ly/LedgeWebsitePWU

Instagram: http://bit.ly/LedgeInstaPWU

Facebook: http://bit.ly/LedgeFBPWU

Houzz: http://bit.ly/LedgeHouzzPWU

You can find the resources discussed below:

Hootsuite: http://bit.ly/HootsuitePWU

Tailwind: http://bit.ly/TailwindPWU

Adobe Lightroom: http://bit.ly/LightRoomPWU

Visco: http://bit.ly/ViscoPWU

TouchRetouch: http://bit.ly/TouchPWU

You can find the books and podcasts discussed below:

Building a Story Brand: http://bit.ly/BuildaStoryBrandPWU

Getting Things Done: http://bit.ly/GettingThingsDonePWU

Start with Why: http://bit.ly/StartWIthWhyPWU

Lean In: http://bit.ly/LeanInPWU

You can follow Pool Chasers below:\\xa0\\xa0

Website: http://bit.ly/PCWebsitePWU\\xa0

Instagram: http://bit