Episode 223: DIY Pools & Spas: Design, Construction Plans, Marketing & Business Management for Industry Professionals with Brandon Stephenson
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Episode Summary:\\xa0
Today, we sit down with Brandon Stephenson, Co-Founder and Program Director at DIY Pools and Spas, a family-run company founded over four decades ago by Brandon\\u2019s father Mike Stephenson.\\xa0
DIY was created to give families a better and more affordable alternative to hiring a pool company. They offer 3D design, plans, step-by-step coaching, and all the resources you need for \\u201cDo It Yourself\\u201d pool construction.\\xa0
Brandon has studied online business development with a focus in the E-Learning industry. His experience in course development, alongside his marketing expertise, have been instrumental in creating the DIY Homeowner Builder Program.\\xa0
Listen in as Brandon shares how DIY has revolutionized the pool industry, both for homeowners and subcontractors, through the company\\u2019s ability to set appointments remotely. He explains how potential clients should prepare to work with DIY, including the benefits of having a plot map or site survey ready to present, and setting realistic expectations when settling on a preliminary yard design.\\xa0
Finally, Brandon gives his marketing and project management tips to take your business to the next level, whether you are a pool salesman or a subcontractor.\\xa0
Here\\u2019s a Glimpse of What You\\u2019ll Learn:\\xa0
- 02:04\\xa0- The story behind DIY Pools and Spas\\xa0
- 05:04\\xa0- What clients can expect from working with DIY\\xa0
- 12:00\\xa0- What DIY does not do\\xa0
- 14:17\\xa0- How DIY designs and consults remotely\\xa0
- 19:28\\xa0- How subcontractors can wor