Episode 175: Is Your Company Backed by the Google Guarantee? New & Exciting Details by Lorne Sederoff of SearchKings
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Episode Summary:\\xa0
Today, we speak with Lorne\\xa0Sederoff\\xa0of\\xa0SearchKings, a lead generation company primarily in the paid Google space with a focus on home service businesses, including pool construction and service. Lorne discusses the Google Guarantee platform and how pool companies can take advantage of the program to hit the top of the search engine\\u2019s rankings.\\xa0
\\u201cWhat Google is introducing into the pool industry,\\u201d says Lorne, \\u201cfor both pool builders and pool cleaners is going to be a new top-of-page directory that is going to dramatically change the business.\\u201d\\xa0
Google\\u2019s criteria for the \\u201cbest\\u201d company of your specific industry in your local area is threefold: 1) How often you answer your phone; 2) Whether you have social proof that you do a good job via your Google My Business page, and 3) Your business needs to be licensed and insured, and the owner will require a background check.\\xa0
With no mandatory long-term contracts, a dedicated account manager assigned to your business and a flat fee for their service that doesn\\u2019t increase as your company scales, SearchKings sets itself apart as a valuable partner for home service providers looking to get in early and on top of Google\\u2019s search rankings\\xa0
If you would like to find out more about how\\xa0SearchKings\\xa0can help you grow your business, email them here:\\xa0poolchasers@searchkings.com.\\xa0
Topics Discussed:\\xa0
- 01:02\\xa0- An introduction to Lorne &\\xa0SearchKings\\xa0
- 02:01\\xa0- A quick recap of our last conversation\\xa0
- 05:48\\xa0- Google\\u2019s new pay-per-lead ad platform\\xa0
- 12:16\\xa0- Toggling keywords on and off on different days