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Episode Summary:\\xa0

Today we speak with Mark Jones, Owner of the New Orleans-based Blue Street Pools. Mark has been immersed in the world of sales from a young age, but never imagined himself touching the pool industry until quite recently when he decided to look for better opportunities as a new father.\\xa0

Not long after losing his job in Corporate America, Mark found his first account in a neighbor who asked him to clean his pool. One summer and another nine accounts later, Mark had completely replaced the income he made as an employee. He never looked back.\\xa0

Mark entered the pool industry in 2017, marketing himself solely through flyers which he disseminated around his neighborhood. But his breakthrough would come in 2020 when he settled on\\xa0TikTok\\xa0to promote his business. Encouraged by a friend, he created an account on the social media platform. Six months later, Mark had gained 100,000 followers on\\xa0TikTok. Today, he has over 2.1 million.\\xa0

Listen in as Mark discusses how to build an online brand as a pool pro using\\xa0TikTok. He explains the value of \\u201cgiving out the game\\u201d and the importance of transparency and a love for the community you build.\\xa0

Finally, Mark shares his five-year plan to take an already unbelievable career to the next level.\\xa0

Topics Discussed:\\xa0

• 01:34\\xa0- Mark's background\\xa0
• 06:37\\xa0- Learning the ins-and-outs of cleaning pools\\xa0
• 08:33\\xa0- How Mark started marketing his pool business\\xa0
• 12:40\\xa0- Mark\\u2019s rapid business growth via\\xa0TikTok\\xa0