Episode 165: Leslie's Pro Website with Chad Christensen
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Episode Summary:\\xa0
Chad Christensen is the Group Vice President of Wholesale at Leslie\\u2019s. Today known as \\u201cThe World\\u2019s Largest Retailer of Swimming Pool Supplies\\u201d, Leslie\\u2019s had a humble start when it was founded 54 years ago in March 1963 as a small pool supply operation working out of a backyard shed in North Hollywood, California.\\xa0
Leslie\\u2019s pool professional customers have always had access to their 925 store locations and over 17 commercial locations; but now, they will be able to enjoy the convenience of being able to shop for all their needs through the\\xa0brand new\\xa0Leslie\\u2019s Pro website at\\xa0www.lesliespro.com.\\xa0
Chad explains why Leslie\\u2019s decided to launch the website, taking into account rapid changes in consumer behavior in the last 18 months.\\xa0
For pool trade professionals specifically, this new online platform by Leslie\\u2019s offers the ability to source and view inventory across their entire store network and the ability to view both wholesale and retail pricing with ease.\\xa0
Overall,\\xa0convenience\\xa0and a\\xa0personalized shopping experience\\xa0is Leslie\\u2019s ultimate goal with the launch of the Leslie\\u2019s Pro website.\\xa0
Topics Discussed:\\xa0
- 01:12\\xa0- Catching up with Chad\\xa0
- 02:55\\xa0- Why Leslie\\u2019s launched their new Pro website\\xa0
- 04:00\\xa0- Designed specifically for pool professionals\\xa0
- 05:14\\xa0- How consumer mindset has changed\\xa0