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Episode Summary:\\xa0

Today, we speak with Brett Fritts, COO at S.R. Smith, a manufacturer of pool deck equipment based in Canby, OR. Founded in 1932, S.R. Smith evolved from a small diving board company into a trusted supplier of swimming pool products for customers around the world. Today, they are the category leader in diving boards, rails, slides, and lifts.\\xa0

S.R. Smith focuses on the life cycle of a pool. When customers have young kids, they want a certain set of things in and around the pool, as the kids get older there will be a different set of things, when the kids move out, they probably want a different kind of vibe or approach to the pool, and as they get\\xa0older,\\xa0they will need help accessing that pool. S.R. Smith can help your clients Pool Better during every stage of life.\\xa0

Listen in as Brett shares the evolution of the diving board, how S.R. Smith came to develop its line beyond the diving board such as slides, rails, lifts, lighting, and in-pool furniture, and how pool professionals can grow their revenue by offering these products to their clients.\\xa0