Episode 155: How the Manufacturers Role Should go Beyond Just Supplying Product with Brad Parker and Donny Cislo of Fluidra
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Episode Summary:\\xa0
Since its founding in 1969,\\xa0Fluidra\\xa0has grown into a well-respected multinational group in the pool and wellness industry, operating in more than 45 countries through its subsidiaries with a team of over 6000 employees.\\xa0Fluidra\\u2019s\\xa0portfolio includes a number of prestigious brands such as Jandy\\xae,\\xa0AstralPool\\xae, Polaris\\xae,\\xa0Cepex\\xae, Zodiac\\xae, CTX Professional\\xae, and\\xa0Gre\\xae.\\xa0
Joining us today are\\xa0Fluidra\\u2019s\\xa0North America\\u2019s Vice President of Marketing Brad Parker, and Director of Trade Marketing & Sales Ops Donny Cislo. After a brief introduction to Donny and his professional journey, we talk about the overall response to\\xa0Fluidra\\u2019s\\xa0rollout of Jandy\\xae quitting the internet (a topic which we discussed at length with Brad back in\\xa0Episode 31) as well as the merger between\\xa0Fluidra\\xa0and Zodiac.\\xa0
The rest of our conversation with Brad and Donny revolves around what all goes into being a manufacturer, such as product development, quality processes, and improving existing products. We also discuss why a manufacturer should strive to become a good partner to its dealers, as well as how they can stay accountable as the first mover in the supply chain.\\xa0
Lastly, we touch on communication as being key when looking to retain consumers, especially as demand begins to go up and how the\\xa0manufacturers\\xa0alongside pool companies have a responsibility to create products and experiences that will allow customers to capture those poolside memories that last a lifetime.\\xa0
Topics Discussed:\\xa0
- 01:13\\xa0- An introduction to Donny Cislo\\xa0
- 08:18\\xa0- What Brad Parker has been up to\\xa0
- 11:20\\xa0- The Response to Jandy quitting the internet\\xa0
- 12:50\\xa0- What qualifies as a violation of the policy