Episode 149: ACID Magic - The 90% Less Fumes Muriatic Acid Alternative with Ed Cassinis
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Episode Summary:\\xa0
In this episode, we sit down with Ed Cassinis who is the owner of\\xa0Certol\\xa0International, located in Commerce City, Colorado. We take a deep dive into one of\\xa0Certol\\u2019s\\xa0bestsellers, ACID Magic, which is a full-strength muriatic-based product formulated to ship, use, and store easier than standard muriatic or hydrochloric acid.\\xa0
ACID Magic is an effective alternative to muriatic acid while improving on its weaknesses. This includes having 90% fewer fumes and a buffering agent that prevents burns to intact skin, making this product safer when using it on acid washes, salt cell cleanings, or when adjusting water chemistry.\\xa0
Listen in and learn the history of\\xa0Certol\\xa0and how they came to acquire ACID Magic, how the product does everything that muriatic acid does but better, and how pool professionals can incorporate ACID Magic into their business.\\xa0
Topics Discussed:\\xa0
- 01:12\\xa0- Intro to\\xa0Certol\\xa0International and ACID Magic\\xa0
- 12:06\\xa0- Why\\xa0Certol\\xa0purchased ACID Magic\\xa0
- 13:53\\xa0- Ed\\u2019s pitch to Mandalay Bay in Las Vegas\\xa0
- 18:30\\xa0- Benefits of 90% less fumes to warehouses\\xa0
- 21:39\\xa0- Benefits of 90% less fumes during an acid wash\\xa0
- 27:45\\xa0- Valuing the safety over price\\xa0
- 28:3