Episode 139: Vehicle Wraps - Maximize Your Exposure and Establish Credibility with Paul of Brandsmith & Kayne of Premier Pool Care
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Episode Summary:\\xa0
Since January 2014, Paul Sebastian has been the Owner of Brandsmith. Paul works closely with clients to design unique and distinguishable brands that can be encapsulated in a variety of formats, including wall graphics, banners, business cards, and as we will focus on in this conversation vehicle wraps.\\xa0
Brandsmith\\xa0is an \\u201cartist-owned and passion-driven company\\u201d, clients work directly with Paul\\u2019s team from design to print. The company features an \\u201cAgency\\u201d component and a \\u201cMedia\\u201d component. The Agency side covers all things creative and conceptual marketing, while the Media side covers craftsmanship, building, and printing.\\xa0
Returning to the podcast and joining us today alongside Paul, is Kayne Zamorano, Owner of Premier Pool Care. The two have a close working relationship, and our conversation takes place right after a successful, amazing wrap job on Kayne\\u2019s F250. We do a deep dive into why it\\u2019s so vitally important for pool professionals to have their vehicles wrapped by a reputable design company. We also make the case that this is one of the best ways a pool company can build its brand.\\xa0
Topics Discussed:\\xa0
- 00:59\\xa0- An introduction to Paul and\\xa0Brandsmith\\xa0
- 05:10\\xa0- The state of New England\\u2019s vehicle wrap industry compared to the West Coast\\u2019s\\xa0
- 08:10\\xa0- Why it is important to have some type of branding on your work vehicle\\xa0
- 12:01\\xa0- How Kayne\\u2019s new vehicle wrap design improved Premier\\u2019s professional image\\xa0
- 18:37\\xa0- Getting your branding right from the start\\xa0