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We start our build series with new clients, existing clients and setting expectations. Our build series guest is Ben Lasseter of Design Ecology in Austin, TX. They are an award-winning landscape architecture and luxury pool design/build firm with an incredible reputation.

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[00:01:08] The importance of understanding how a swimming pool is built

[00:04:18] Why are we starting with new clients, existing clients, and setting expectations?

[00:05:24] What are the things you notice about working with existing customers versus a new customer that you've never worked with before?

[00:06:58] Who falls under that existing client category?

[00:08:03] Red flags when you're meeting with customers

[00:09:39] New builder struggles and transitioning to getting paid for designs

[00:12:59] Be realistic for yourself and the industry

[00:16:37] Relationship between pool builder and existing clients

[00:18:46] Lyon Ad.

[00:23:03] Having an influence on home owners and home builder

[00:26:22] Is there any advantages to working with a homeowner opposed to the builder?

[00:31:01] Do you start with homeowner or home builder?

[00:32:04] How to keep clients and relationships

[00:36:11] Jmax Plumbing communicating with home builder

[00:39:46] How much more valuable do you become when you attach on the landscape architecture side?

[00:43:44] What does the landscape architect cover?

[00:45:24] Homeowner referrals and architect lead source

[00:48:51] Social media for pool builders and the impact it has.

[00:55:23] Recap of the episode meeting