Hooks, Taglines and the Power of Words | Podcraft Podcast S6E4

Published: June 29, 2016, 11 p.m.

  I’ve got a secret. But please keep it to yourself. Here goes – “I’m obsessed with taglines.” If a client or business chum asks me for my opinion on their tagline, it’s not uncommon for me to lose hours crafting dozens of alternatives for them. I realised I needed help when I started pulling […]

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