Can You Sell AND Problem Solve?

Published: Sept. 13, 2021, 1 p.m.

Here\u2019s a riddle for you: What do a closet door, a flip-chart, and Aetna Insurance company all have in common? The answer to this question is one of the biggest breakthroughs I ever made in understanding the true nature of selling. You can\u2019t effectively sell without it, and I\u2019ll tell you exactly what \u201cit\u201d is!