Social equity programs are a relatively recent development in the cannabis industry that is designed to help individuals, families, and communities victimized by cannabis criminalization and the war on drugs. Many of these programs, however, are doomed to fail, owing to such problems as corruption, lack of transparency, and severely limited funding. Ironically, this dire situation exists at a time when social equity is just gaining traction in public opinion. Joining Tony Frischknecht to talk about this is Chris Nani, the Founder of the cannabis publication, Endo Insider. Chris has worked in the social equity subfield of the cannabis industry for the last three years, developing the Social Equity Assessment Tool, which is the first and only rubric currently used to grade the efficacy of existing social equity programs. He has recently released a book with a dozen other authors called Understanding Social Equity. His experience in the field of social equity research helps us unpack the realities of social equity programs in a time when they are most needed.
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