Understanding your customer as a dispensary owner or grower plays a huge part. In this episode, Brooke Bevan joins Tony Frischknecht to share her perspective on cannabis as a new user and how she changed her view on cannabis from something negative and disruptive to positive. Get to know how Brook opened up to the idea of using medical cannabis for her condition and how the Canadian government is helping through their healthcare system. Brooke and Tony discuss the benefits of using cannabis and the effects it has had on the community and the whole environment of it. Learn the importance of educating new users and the community in general on the positive impacts of using cannabis as a dispensary owner or grower.
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