The Black Market To The Licensed Market: Working With Localities For Cannabis Business Opportunities With Juan Hernandez
Going from the black market to the licensed market can be tough. Yet, this is the path many in the cannabis industry must face as cities become more and more open to cannabis. Sharing his knowledge and experience, Juan Hernandez, the CEO of CVALT (Central Valley Alternative), joins host Tony Frischknecht. In this episode, he tells us what he is doing to make his business grow and thrive, especially in the highly competitive California market. Juan also tells us how he transitioned from the licensed market to working with localities. He also shares how they have set up their systems to be so efficient and what they see in the future in terms of growth. Join Juan and Tony in this conversation as they discuss more.
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