BROADCASTS.com

Who\xa0is\xa0Christine Tao?\xa0\xa0

\xa0

Christine\xa0Tao\xa0is the CEO/Co-founder of Sounding Board, a VC-backed startup bringing personalized, continuous leadership development to the $40B+ leadership & training industry. Prior to co-founding Sounding Board Christine was a Senior Vice President of Developer Relations at\xa0Tapjoy, a venture-backed, leading mobile advertising platform. She led the growth of\xa0Tapjoy\u2019s\xa0network business from\xa0$0 to over $100 million in revenues in less than 3 years.\u202f She has also advised several venture-backed startups including Flyby Media (acquired by Apple),\xa0Immersv\xa0&\xa0Comprendi. Prior to that she led e-commerce partnerships and strategy at YouTube. Christine holds an MBA in Marketing & Operations from Wharton and a BA in Business Administration from UC Berkeley.\xa0

\xa0

Show Highlights\xa0

• Christine shares her experience growing up in a family business and how that has influenced her professionally\xa0and how she operates as the CEO/Founder of Sounding Board.\xa0\xa0\xa0
• Christine shares the importance of thinking big when starting a business and making sure there is a strong sense of purpose for the employees to believe in and subscribe to.\xa0 She gives her dad credit for this thinking.\xa0\xa0\xa0
• Christine talks about the importance of providing employees with purpose and opportunities for growth.\xa0This is important right now because there is a war for talent and you want to attract the best talent.\xa0\xa0\xa0
• Christine explains her personal journey that led her to start Sounding Board.\xa0\xa0
• Terri talks about her experience working with an executive coach and how valuable the experience has been for her.\xa0\xa0\xa0

• Sounding Board is all about democratizing coaching for employees throughout the organization so that they can grow and scale at a rate they aren\u2019t able to do on their own.\xa0\xa0\xa0
• Christine turns the tables on Terri and asks her for one of the major takeaways from working with a coach.\xa0 She responded in how she recommends approaching working with coaches.\xa0\xa0\xa0
• Terri shares how her experience working with a coach helped her not only professionally but personally as well.\xa0 The work she did applied across her life.\xa0\xa0\xa0
• Christine talks about how coaching has shifted and how Sounding Board uses tech to scale coaching.\xa0\xa0\xa0
• If Christine could wave a magic wand, she would change people\u2019s assumptions and have them come into conversations thinking the best of the other person or people in the conversation.\xa0\xa0\xa0

• Bonus questions (new):\xa0 Christine\u2019s recommended founder resource is the podcast The Startup Chat.\xa0\xa0\xa0

\xa0

Terri\u2019s Key Takeaway\xa0

Dream big and ask for\xa0what you want.\xa0\xa0\xa0

\xa0

References in the Podcast\xa0

• Sounding Board:\xa0\xa0https://www.soundingboardinc.com/\xa0
• Tapjoy:\xa0\xa0https://www.tapjoy.com/\xa0
• Women\u2019s Startup Lab:\xa0\xa0https://womenstartuplab.com/\xa0
• The Startup Chat (podcast):\xa0\xa0https://thestartupchat.com/\xa0

\xa0

\xa0

Contact\xa0

Christine can be reached via\xa0LinkedIn at\xa0https://www.linkedin.com/in/christineptao/.\xa0\xa0\xa0

\xa0

You can follow Terri on Twitter at @terrihansonmead or go to her website at www.terrihansonmead.com or on Medium:\u202f https://medium.com/@terrihansonmead.\u202f\xa0

Feel free to email Terri at PilotingYourLife@gmail.com.\xa0

To continue the conversation, go to Twitter at @PilotingLife\xa0and use hashtag #PilotingYourLife.\xa0