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Some think that values are part of an individual\u2019s unchanging core, the essence of who each one of us is. Indeed there may be some \u2018hard-wiring\u2019 involved in each of our personal set of values, and we may hold certain values very deeply and for a lifetime. However, just as humans can and do change as a result of experience and learning, values, too, are fundamentally changeable. Here is the key: once our values become conscious, they can be changed. They are subject to individual choice. Understanding how values operate in your life to drive your dreams, decisions, and actions will help you to make more conscious value choices in your life and work
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We have said that many choices we make are impelled by factors of which we may be unaware. These factors, such as what we are taught as children, or the cultural frameworks we have been brought up in, contribute to creating values we may hold. Some we will be very aware of; others we may not be aware of as a driving force in our lives. Some values, such as those for example having to do with belonging to a group or recognition for our accomplishments, may have been in place so long that they operate below the level of consciousness, and we may not even realize they are working, and energizing\u2014or de-energizing\u2014to us. Being asked a simple question, for example if a boss takes the time to ask \u201cHow do you want to be rewarded?\u201d can bring a value like recognition into conscious focus. Not only that, but we may also find in this conscious focus the opportunity to reflect on what recognition means to us (A cash reward? My name announced in a group meeting? My boss taking my spouse and me out to lunch and telling my spouse how much I contribute to the team?)\xa0 When a value comes into conscious focus through choice, or through being called into awareness by circumstances, it is equally important that we take the time to understand exactly what that value means to us.




New values may be presented to us by necessity. Adults usually do not consciously seek skills without a reason for doing so. At times, we find ourselves in a situation where something other than what we hold as important comes to the fore. I may not have had to think as much about safety as other parts of my job responsibilities until I am appointed a safety team leader. I quickly find myself having to learn about aspects of workplace safety I never knew, and may come to deeply value safety while spending conscious time and energy understanding it thoroughly. It is not that I never valued safety, and perhaps it was one of the values already in place from childhood instruction; that is, internalized but not finding much place in my conscious awareness. But now it has become more highly prioritized. In my new role, I may additionally decide I need to more highly prioritize the value of informing others because I now recognize that well-presented information contributes to workplace safety. Life situations change, and we may find ourselves with a new value, or find ourselves more highly prioritizing a value as we seek to learn the skills associated with it.




We may be inspired by a life event or by another person to give conscious value to something we never thought about before. Adolescence and early adulthood are times when what we value may go through significant changes. Think, for example of how students often begin to hold very expansive and idealistic values as their understanding of the world begins to expand through education or a widening sphere of experience. These may continue to be values that are held for the rest of one\u2019s life. Having a family calls for a re-prioritization of values, usually involving more attention to finances and to security, safety and health matters, matters that without a family we might not have valued as highly, or now value for very different reasons. Mid-life may present an opport