Interview with Dave Jackson, Podcasting Coach, Podcast Host, and Author
Today\u2019s episode is an interview with Dave Jackson.\xa0 He\u2019s a podcasting coach, podcast host, and author.\xa0 If you\u2019re new to the show, I\u2019ve mentioned Dave Jackson before.\xa0 This is the man who helped me plan and launch my podcast!
Websites, social media links, and products mentioned in this podcast
https://www.profitfromyourpodcast.com
Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood can be purchased on profitfromyourpodcast.com and amazon.com
School of Podcasting *This is my affiliate link*
https://powerofpodcasting.com\xa0
https://www.horseradionetwork.com
http://beyondbourbonst.com\xa0
LinkedIn:http://www.linkedin.com/in/davejackson/\xa0
Twitter: www.twitter.com/davejackson
Facebook: www.facebook.com/schoolofpodcasting \xa0
Instagram: www.instagram.com/schoolofpodcasting \xa0
Dave Jackson began podcasting in 2005. His School of Podcasting show has over 2.5 million downloads. To learn more, visit www.schoolofpodcasting.com. He has helped hundreds of people plan, launch and grow their podcasts, and he is the author of the book Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood.\xa0 Dave is also a featured speaker at events. In 2016 Dave joined Libsyn (the largest podcast hosting company) as part of their tech support team. In 2018 he was inducted into the Academy of Podcasters Hall of Fame.\xa0 Find all his shows at www.powerofpodcasting.com.\xa0
The School of Podcasting features step by step tutorials, to shape your idea, record your concept and publish your message to the world. It also includes a private Facebook group to network with other podcasting minds. It also includes group coaching sessions (60-90 minutes twice a month) and \u201cLunch with Dave\u201d sessions (short 30-minute coaching calls) so you are never alone, frustrated or lost. It also has a 30-day money-back guarantee. For more information see www.schoolofpodcasting.com/start. \xa0
Highlights from the Interview
Dave Jackson helped me start my podcast.\xa0 I went through the School of Podcasting coursework in October 2019, planned my podcast in November 2019, and launched it in December 2019.\xa0 It worked for me, and I would recommend the School of Podcasting to anyone, especially pharmacists.\xa0 I attended office hours and lunch meetings for additional support from Dave.\xa0 The additional coaching was valuable.\xa0 Getting help from the School of Podcasting Facebook Group was also valuable.\xa0 When I wanted input and ideas from other podcasters, Dave and the students in the Facebook Group were happy to help.\xa0 In summary, I had a good experience with the School of Podcasting.\xa0
Much like pharmacists are one of the most accessible healthcare professionals in the US, Dave Jackson is a very accessible podcasting coach. \xa0
Podcasting opens doors.\xa0 People will be guests on a podcast who don\u2019t typically make themselves available to the general public.\xa0
Having a \u201cwhy\u201d for starting a podcast is important.\xa0 Knowing who the podcast is for is important too.\xa0 When a podcast host has a clear picture of why they are podcasting and who they\u2019re talking to, it helps them determine what to talk about and ultimately helps them achieve their \u201cwhy.\u201d \xa0
My podcast has helped me get back out there socially after isolating myself for years to focus on raising a child with a disability.\xa0 I have positioned myself as a pharmacist/voice actor/podcast host publicly and made connections, built relationships, and grown my social media connections because of my podcast.\xa0
Should someone have a solo show or an interview show?\xa0 Both!\xa0 Interview shows build your network.\xa0 Solo shows grow your influence.\xa0
Because of podcasting, Dave secured 3 jobs.\xa0 Most recently, he joined\xa0Libsyn.
Dave and I both participated in the 30-day NaPodPoMo challenge.\xa0 NaPodPoMo is "baptism by fire.\u201d\xa0 The challenge gets you comfortable with podcasting in 30 days.
You don\u2019t have to publish everything you record.\xa0 It\u2019s ok to practice your podcasts before publishing them. \xa0
With solo podcasts, I create show notes before I record.\xa0 If I make a mistake, I can edit and redo. \xa0
Do you have a podcast?\xa0 Do you go to conferences?\xa0 You could get interviews at conferences.\xa0 This could lead to press for the conference and sponsorship for your podcast.\xa0 Dave mentioned Glenn the Geek from Horse Radio Network.\xa0 Glenn got sponsorships after hosting a booth at a horse-related conference.\xa0 Plus, his listeners/target audience was there, and he got to meet them.\xa0
Dave gave examples of podcast monetization from his book:\xa0 Profit From Your Podcast:\xa0 Proven Strategies to Turn Listeners into a Livelihood.\xa0 In one\xa0example, Mark from Beyond Bourbon St. Podcast increased business for a New Orleans-based tour guide company and got them as a sponsor in return.
Chris Krimitsos, Chief Creative Officer of the Podfest Multimedia Expo recommends Dave\u2019s book to those interested in making money with a podcast.
Pharmacies can have podcasts.\xa0 Sharing the \u201c101\u201d stuff on the podcast helps customers be more informed. Once patients/clients/the community find you, they will consume your other episodes and maybe even your entire back catalog of episodes.\xa0 In this case, a podcast is not your business.\xa0 It\u2019s your business card.\xa0 You can make warm leads and build a relationship through a podcast.\xa0 If needed, you can hire someone to do editing, artwork, and a blog post (show notes).