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Innovation is a word that most businesses use, but don\u2019t really \u201cget\u201d. So, what is innovation? Well, according to Dominic Irvine - innovation is creativity with a job to do.
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\nBut why innovate? Don\u2019t stand still or you are going backwards. Innovation is a process that includes several steps. You need to continue to evolve, improve, and develop. Otherwise, your business will eventually collapse.
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\nYou need to innovate because you are in competition not only with other companies, but with the latest technology and devices. You can innovate around social media, marketing, finance, supply chain, etc. Think outside of the \u201cproduct\u201d box. Constant innovation includes figuring out what people want, not what they need.
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\nThese days, people expect extra value and customer service - yet another reason to be innovative! You can even include customers by engaging them in the journey of product development. Make them a part of the creativity process. Then they have a much more vested interest in your company.
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\nEmbrace innovation. Your customers benefit by getting a much better product. And you benefit as a business owner. It is a win for everyone!
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\nAbout Dominic:
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\nDominic is a founding partner of Epiphanies LLP, a people development consult company that focuses on leadership, performance, and innovation.
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\nChallenged Issue:
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\nIn this podcast, we challenge the use of innovation. How can we integrate innovation and how can we move forward in our businesses by being innovative?
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\nDominic\u2019s Actionable Tips:
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\n\t* Follow the Process: Start from the beginning through to the implementation phase. What can go wrong and when? Determine how to avoid failure and reach success.
\n\t* Failure is a really important part of innovation. Learn from failure!
\n\t* What if we couldn\u2019t do it that way? As that question because it forces a different way of thinking to solve problems.\xa0
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\nTop Quotes:
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\n\t* \u201cWe are about challenging the way people think.\u201d
\n\t* \u201cIf it doesn\u2019t deliver change in business reports, doesn\u2019t result in you doing something, it\u2019s not innovation. It\u2019s just creativity.\u201d
\n\t* \u201cWe don\u2019t stand still. We are constantly evolving. We are constantly developing.\u201d
\n\t* \u201cWe often end up very, very focused on the product. But sometimes, it is what sits around the product that offers us the greatest opportunity for innovation.\u201d
\n\t* \u201cWhat else can I do that\u2019s going to drive value into my business?\u201d
\n\t* \u201cWe have to think about the whole world in which we engage with.\u201d
\n\t* \u201cBringing the customer into the process early is really vital.\u201d
\n\t* \u201cEvery single time we come across a new idea that comes aboard, there is a degree of resistance.\u201d
\n\t* \u201cThe hardest challenge you will face is escaping from the old ideas.\u201d
\n\t* \u201cInnovation loves constraint.\u201d
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\nGuest Links:
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\n\t* Epiphanies LLP (http://epiphaniesllp.com/)
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\nResources:
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\n\t* M&S (http://www.marksandspencer.com/)
\n\t* Royal Mail (http://www.royalmail.com/)
\n\t* Centrica (http://www.centrica.com/)
\n\t* Tetra Pak (http://www.tetrapak.com/)
\n\t* Apple Inc. (apple.com)
\n\t* Harvard Business Review (https://hbr.org/)
\n\t* Pat Flynn (http://patflynn.com/)
\n\t* Michael Hyatt (http://michaelhyatt.com/)
\n\t* John Lee Dumas (http://www.entrepreneuronfire.com/)
\n\t* Tim Ferriss (<a href="http://fourhourworkweek.