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How would you define the entrepreneurial spirit? Would it be the ability to zone in on problems and provide solutions? Would it be the knack of finding exactly the right product that flies off the shelves as soon as it\u2019s stocked? Or would it be a flair for marketing and salesmanship? Well, all of those are part of it, but according to our guest on this episode of the number one small business podcast, Bob Burg, the entrepreneurial spirit is embodied by those who always strive to bring value to those around them.
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\nYou can bring value to those around you as a small business owner, but owning your own business isn\u2019t required to have the entrepreneurial spirit. Even if you are working for someone else, you can always strive to bring value to your employer. Working this way could create opportunities for you to become an \u2018intrepreneur\u2019, or someone who works to create opportunities for themselves at the same time as for their employer. This can be a great way to get started in business as it means you can focus on your own projects outside working hours without having to worry about how you\u2019re going to cover your expenses. Starting to think of your own enterprise without cutting ties and risking it all is a much more comfortable way of doing things
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\nIf you\u2019re in business, then providing value for your clients can be the differentiator between you and your competitors. These days, technology has levelled the playing field for most products in terms of price and selection, so providing additional value that can help you stand out from the competition is a must. Bob\u2019s five elements of value are excellence, consistency, attention, empathy and appreciation. If you can show these elements of value during all your client interactions, then you will soon have clients for life.
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\nMoney is an echo of value! People spend their money where they feel they are getting value.\xa0
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\nIssue Challenged in this Small Business Podcast:
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\nCan a subtle shift in focus have a profound effect on my business?
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\nAbout Bob:
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\nBob Burg is a world-renowned speaker, sales trainer and author. His books have sold more than a million copies and his most successful, The Go-Giver, has been translated into more than 20 languages.
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\nBob has helped thousands of entrepreneurs and salespeople achieve their goals by adjusting their focus.
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\nBob\u2019s Actionable Tips:
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\n\t* Learn from others. Cut down your learning curve by learning from other people. Read books, watch videos, listen to talks \u2013 always be a learner!
\n\t* Focus on providing value to others. Don\u2019t focus on the money. Of course, money\u2019s important, but if you really want to make a lot of it, you should be focusing on providing value. By doing this and providing real value, clients will continue coming back to you again and again. Money is an echo of value!
\n\t* Remember that people will do things for their own reasons. We shouldn\u2019t focus on telling people about us and our business, but on listening to their needs and desires.
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\nTop Quotes:
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\n\t* \u201cI define a system as simply the process for predictably achieving a goal based on a logical and specific set of how-to principles. The key is predictability.\u201d
\n\t* \u201cAnyone can be entrepreneurial whether or not they\u2019ve started their own business.\u201d
\n\t* \u201cMany hugely successful entrepreneurs started their businesses part-time. They did it in a very comfortable way.\u201d
\n\t* \u201cIt\u2019s about shifting one\u2019s focus from getting to giving.\u201d
\n\t* \u201cMoney is an echo of value. The value must come first."
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\nBob\u2019s Links:
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\n\t* Bob\u2019s Site (http://www.burg.com/)
\n\t* The Go-Giver Site (http://www.thegogiver.com/)
\n\t* The Go-Giver \u2013 Bob Burg (http://goo.