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Scaling your business is a nice problem to have, yet it is still a problem.
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\nEntrepreneurs get so focused on delivering one thing that they can\u2019t see other options. They need to learn how to pivot their businesses. How can they grow into something more?
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\nWhen scaling a business, entrepreneurs need to measure results and focus on what\u2019s working and what\u2019s not working. Listen to what the market is telling you. Continually review your systems and strategies.
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\nAlso, practice smaller and slower progression in your business to make it sustainable. Ultimately, this is the right move to make.
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\nWhen scaling your business, make sure to maintain excellent customer service. Customers are aware when a business shifts direction. You want to consistently create a special experience and sense of place for your customers.
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\nAbout Katie:
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\nKatie started a bricks-and-mortar business specializing in sandwiches and craft beer. She took that business and scaled it up successfully using tried-and-tested methods.
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\nGeorge Bowers Grocery is a walkable neighbourhood destination that serves food and other retail specialties.
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\nKatie wrote a book that focuses on various business pieces, including scale, systems, and strategies. It is titled, \u201cPer-Money: Permaculture Thinking for Indie Biz Growth.\u201d
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\nChallenged Issue:
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\nIn this podcast, we challenge the issue of scaling your business safely.
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\nKatie\u2019s Actionable Tips:
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\n\t* Look at your market, and pivot to fit your market. Focus on best sellers and listen to feedback!
\n\t* Bigger is not always better! Instead, grow from within at a slow and steady pace. That protects your cash flow, and your sanity.
\n\t* Systems and strategies should be interconnected. Build them so they support each other. How are your tactics interlocking?\xa0
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\nTop Quotes:
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\n\t* \u201cWhat we started with vs. what we\u2019ve become is a lot different. And it required that attention to scale.\u201d
\n\t* \u201cEvery piece of the puzzle needs to fit together and work for the other pieces of the puzzle.\u201d
\n\t* \u201cNaturally, we\u2019re a bit stubborn. We all have egos involved.\u201d
\n\t* \u201cRapid feedback is king.\u201d
\n\t* \u201cMove into a direction that works.\u201d
\n\t* \u201cWhen our customers come in the door, they know what to expect.\u201d
\n\t* \u201cI\u2019m pretty gung ho on Main Street businesses.\u201d
\n\t* \u201cIndie businesses have such an awesome role to play as far as really creating \u2018place\u2019.\u201d
\n\t* \u201cIt\u2019s true that you can buy almost anything online. But you can\u2019t buy a sense of \u2018place\u2019.\u201d
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\nGuest Links:
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\n\t* Katie McCaskey (http://katiemccaskey.com/)
\n\t* George Bowers Grocery (http://www.georgebowersgrocery.com/)
\n\t* Twitter (twitter.com/katiemccaskey)
\n\t* Per-Money: Permaculture Thinking for Indie Biz Growth (http://katiemccaskey.com/permie/)
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\nResources:
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\n\t* Amazon (amazon.com)
\n\t* The Essential 14\u2013Day Guide to Cutting Your Working Hours and Increasing Your Impact (https://www.excellence-expected.com/cwh/)
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\nKey Timestamps:
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\n\t* 00:36 Introduction of guest
\n\t* 01:41 Guest\u2019s background
\n\t* 02:48 Bricks-and-mortar businesses
\n\t* 03:15 George Bowers side projects
\n\t* 03:41 Permaculture
\n\t* 05:02 Actionable tip #1
\n\t* 05:31 Pivot your business
\n\t* 07:25 Challenging of pivoting
\n\t* 08:46 Actionable tip #2
\n\t* 11:33 Systems and strategies
\n\t* 12:45 Experience
\n\t* 14:35 George Bowers personality
\n\t* 16:50 Actionable tip #3
\n\t* 20:18 Learning curves