Podcasts Business Perpetual Traffic Why you're doing YouTube Ads wrong with Tom Breeze

Why you're doing YouTube Ads wrong with Tom Breeze

Published: May 28, 2024, 8 a.m.

Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies have shifted, thanks to new tools and trends. He breaks down a three-act storytelling approach for crafting engaging, effective ads that convert. If you\u2019re aiming to up your YouTube game, this episode is a must-listen!

Chapters:

  • 00:00:00 \u2013 Welcome to the Perpetual Traffic Podcast!
  • 00:00:39 \u2013 Join Our Telegram Group: Get the Inside Scoop
  • 00:01:09 \u2013 Meet Tom Breeze: The YouTube Ad Maestro
  • 00:04:42 \u2013 Tom's Unconventional Agency Model: Viewability Unleashed
  • 00:09:12 \u2013 The Birth of Viewability: Tom's Origin Story
  • 00:11:34 \u2013 High-Risk, High-Reward: Performance Partnership Model
  • 00:14:07 \u2013 Building Trust and Delivering Results
  • 00:16:19 \u2013 Future-Proofing Your YouTube Ads: Trends and Strategies
  • 00:19:23 \u2013 ChatGPT's Impact on YouTube Search Habits
  • 00:22:15 \u2013 Cracking the CPM Code
  • 00:25:38 \u2013 The Long-Form Ad Advantage: Strategy for Success
  • 00:28:42 \u2013 Decoding YouTube Analytics
  • 00:31:48 \u2013 The Cornerstone VSL: Killer Video Sales Letters
  • 00:34:01 \u2013 Tom's Three-Act Structure: Mastering Video Content Strategy
  • 00:38:29 \u2013 Act Two Unpacked: Problems and Solutions
  • 00:41:05 \u2013 Crafting Act Two: Techniques for Problem-Solving Videos
  • 00:43:40 \u2013 Act Three Finale: Delivering Solutions and Building Trust
  • 00:52:42 \u2013 Tom's Five A's: The Blueprint for Video Marketing Success
  • 00:58:23 \u2013 Tom's Reflections: Becoming a Video Marketing Master

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