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William Palmer has run more than $10 million in Facebook ads for Tier 11, and he thinks it\u2019s time for Facebook-only advertisers to diversify and look at YouTube. He says it can be a seamless transition if you do it right.

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In today\u2019s episode, William sits down with co-hosts Ralph Burns and Kasim Aslam to share his interesting perspective on what makes YouTube ads successful for businesses and walks listeners through the 3 key phases of advertising on the platform. Kasim weighs in with a different perspective from his own experience as well.\xa0\xa0

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Listen in and see if YouTube ads are right for your business and\u2014if you\u2019re already on the bandwagon\u2014how to make them even more effective.

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IN THIS EPISODE YOU\u2019LL LEARN:

• The pros and cons of YouTube ads compared to Facebook
• Why placement targeting is a good place to start for YouTube ads\xa0
• The 3 phases of YouTube advertising and what to do differently in each one
• Tips for getting your YouTube ads to show up in your competitor\u2019s videos

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LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Traffic & Conversion Summit (Sept 13-15)
• Tier 11
• Eugene Schwartz\u2019s Awareness Curve
• Tom Breeze\u2019s Aducate Formula
• AdZoola

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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you\u2019d like to share? Connect with us on iTunes and leave us a review!

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Mentioned in this episode:

New Ecommerce Strategies Webinar