Online Media Math Explained (Risk - Reward)

Published: Oct. 28, 2021, 11 a.m.

In this episode, I explain how the numbers work when measuring any media buy, and I show people that the metrics are the same regardless if it is backed out into a CPM, CPC, CPL, or CPA. It all comes down to the RISK each side takes when doing a deal (advertiser risk and affiliate risk)