Sell Without Selling Out with Andy Paul
In this episode of the Peak Performance Selling podcast, Jordan talks to Andy Paul, host of the Sales Enablement with Andy Paul Podcast and author of the upcoming book Sell Without Selling Out. Andy reflects on the fact that the principles of selling are largely unchanged throughout history. \n\nPeople buy from people, so investing in good relationships will always be crucial, whether as a buyer buying based on return on time and attention, or as a seller trying to distinguish from other sellers. So helping others get what they want and being transparent about its mutual benefits will always be a win-win situation.