Secrets of Sales & Marketing Success In A Virtual World with David Meerman Scott
Today's guest on the Peak Performance Selling Podcast is David Meerman Scott, entrepreneur, advisor, keynote speaker, and WSJ Bestselling Author of 12 books. It's clear that many businesses need to transition to virtual business to survive. What's also apparent is that many ventures utterly fail because they try to import their offline success online.\n\nDavid explains that businesses need to get a lot more creative to be able to compete in the online world. He shares his own strategies for dominating certain keywords in the Amazon search engine and reaping the success of his "mailbox money." David is a firm believer in passive income and continues to earn royalties from videos made 15 years ago.\n\nHe also shares his own tried-and-tested tips for showing up in virtual events and manipulating factors like light and sound to create an experiences which sets him apart from others. David also shares one surprising thing he discovered researching Fanocracy, and that passion is actually infectious.