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In this episode of Peak Performance Selling Podcast, Jordan Benjamin interviews Kim Orlesky, Chief Executive Officer of KO Advantage Group and Board Member at Business Link AB. Kim, listed as LinkedIn's top sales influencer, shares valuable insights from her sales journey and emphasizes the importance of treating prospects as individuals and focusing on their needs.\n\nKim recalls her early sales career at Xerox, where she learned the value of listening to customers and addressing their concerns before attempting to make a sale. This approach helped her transform her performance and build lasting relationships with clients.\n\nThe conversation delves into the art of virtual selling, where Kim highlights the significance of building rapport and connection online. She suggests mimicking the rapport-building moments of in-person meetings to establish trust and understanding with prospects.\n\nAuthentic communication, transparency, and honesty are essential elements Kim believes in when engaging with potential customers. Rather than rushing to pitch a product or service, she advises sales professionals to focus on helping people and providing value, which ultimately leads to more successful sales outcomes.\n\nKim's expertise in virtual selling provides valuable tips and strategies for sales professionals to succeed in today's digital landscape. By putting prospects first, listening to their needs, and offering genuine assistance, sales professionals can create sustainable peak performance in their selling endeavors.\n\nPEAK PERFORMANCE HIGHLIGHTS\n\nTreat Others the Way They Want to Be Treated - Kim Orlesky: "Treat others the way they want to be treated. Listen to them, hear what's going on for them, and then the sale will naturally happen."\n\nValue-Driven Selling in Virtual Environments - Kim Orlesky: "Focus on helping people, and the sales will follow naturally. Value is individual and based on what someone needs in terms of help."\n\nYou can connect with Kim Orlesky and her book through the links below:\n\nLinkedIn: https://www.linkedin.com/in/kimorlesky/\nAmazon: https://a.co/d/8K2n9Q1\n\nIf you\u2019re listening to the Peak Performance Selling Podcast, please subscribe, share, and send us your feedback.\n\nJordan Benjamin: https://www.linkedin.com/in/jordanbenjamin/\nMyCoreOs.com: http://mycoreos.com/\nPodcast: https://www.mycoreos.com/podcast\nTwitter: https://twitter.com/jbenj09