Today's guest on the Peak Performance Selling Podcast is Tim Clarke, Senior Marketing Leader at Salesforce, Co-Founder & CEO at UNCrushed, SOBERforce Global Events Chair, philanthropist, and mental health advocate.\n\nThe issues surrounding mental health have come into focus with the pandemic as alcohol and drug use soar. Today, Tim's advocacy is to help others overcome their own mental health challenges. He lives by the mantra live life, give back, change lives and this is apparent with his community UNCrushed.\n\nThis platform encourages others to find someone they can relate to so that they may be vulnerable with the mental health issues they face, including drug and alcohol addiction, grief, and depression, among others.\n\nTim shares the common misconceptions he observes around mental health and how people, especially those in sales, can use tools to tackle these issues meaningfully. For Tim, success is no longer about time or material possessions, it is about making a positive impact on the lives of as many people as possible.