From Order Taker To Quota Breaker with Jason Cutter
Today's guest on the Peak Performance Selling Podcast is Jason Cutter, CEO and Founder of the Cutter Consulting Group and author of Selling with Authentic Passion, A Sales Consultant's Guide To Overcoming Objections: Yours & Theirs, and A Sales Consultant's Guide To Motivating Your Sales Team: (So You Both Can Win).\n\nJason explains that there are two fundamental fears that hold back people, especially in sales: the fear of change and the fear of letting down the tribe. For Jason, there is value in recognizing these fears but calls them out for what they are: limiting beliefs. \n\nHe explains that confidence comes from embracing your true and authentic self. Clients want to buy from a genuine human, not a smooth-talking statistic, so it is vital for a salesperson to channel this energy in every interaction. \n\nJason tells sales teams that comparing your behind-the-scenes to another person\u2019s highlights is an unrealistic way to view your progress. Not only does this discount your very real efforts, it also elevates others\u2019 achievements out of context. \n\nFor Jason, he suggests maintaining a Progress Board to act as a constant reminder of your wins, how far you have come, and the goals you have yet to achieve.