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Jordan welcomes Jason Cutter, the CEO of Cutter Consulting Group, who is an author, podcaster, and sales success architect for companies and individuals. The two talk about the topic of authenticity and how it plays a significant role in sales, and Jason shares his journey of how he transitioned from marine biology to sales. Jason mentions the importance of using analytical skills in sales, mixed with his general desire to solve problems and fix things. However, he warns about being careful with the analytical part, so it doesn't overcomplicate solutions and lead to analysis paralysis.\n\nThe conversation then shifts to evolutionary biology and the challenges in the buyer's journey. Jason talks about how technology has changed our lives rapidly and how our brain is still wired to fear change and make mistakes. He also mentions the lifelong distrust of salespeople due to their unregulated nature and how it's a challenge to convince buyers to purchase products. Tune in to learn more in this latest episode of Peak Performance Selling.\n\nPEAK PERFORMANCE HIGHLIGHTS:\nJASON: RELATIONSHIPS + ANALYSIS\n\u201cInstead of my approach being all rapport, all relationships, I mixed that with, \u2018Okay, you have this issue, let's look at it. Let's see what makes the most sense, and let me help you.\u2019 One of the biggest downsides of that, if you're not careful, if you're an analytical person, and you're in sales, is that you might want to over justify, overcomplicate and then over-provide solutions.\u201d\n\nYou can connect with Jason and check out his work in the links below:\nJason Cutter | Cutter Consulting Group\n\nIf you\u2019re listening to the Peak Performance Selling Podcast, please subscribe, share, and send us your feedback.\nJordan Benjamin | MyCoreOs.com | Podcast | Email | Twitter