Creating Your Own Role and Learning from Product to be a Sales Leader with David Barron
Today's guest on the Peak Performance Selling Podcast is David Barron, Director of Specialized GTM at Hubspot. Creating solutions for your client's biggest pain points is at the core of customer-centric sales. \n\nWith this sales philosophy and after identifying gaps between the sales and product teams, David created a new role to align these departments and keep up with tech innovations. As GTM lead, he emphasizes the need for sales teams to know the product they are selling and communicates company values and strategies consistently. \n\nDave has been at HubSpot for 7 years. He started out as a sales rep then pitched the idea of leading go to market efforts for Service Hub and Operations Hub. He recently moved back to sales to build the Sales Specialist function which focuses on selling new product lines.