Did you know a single word or phrase can transform a business? My next guest shares several examples of companies that changed the name of a product or business which resulted in millions of dollars of revenue. However, finding the formula for what words and phrases work best, can be a little easier said than done and I push the guest on that, later in the show. If you\u2019re looking to level up your marketing and sales copy, this episode is for you. Please welcome, James I. Bond.
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