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Gareth Fraser, VP of Sales & Marketing at BirchStreet Systems, highlights the company's success in automating procurement for global hotels. With over 20 years of experience, BirchStreet's growth is credited to a revamped website and strategic adaptability. Serving top clients, including nine of the top ten global hotel brands, the discussion emphasizes BirchStreet's commitment to innovation and balancing technology with human involvement.

Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs\u2014precisely why they're in the growth game in the first place.

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