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Enhancing Home Care through Personalized Marketing | Benjamin Lazar from Alaya Care
In this podcast episode, we sit down with Benjamin Lazar, Senior Vice President of Marketing at Alaya Care, to explore the transformative marketing strategies that are driving success in the home care industry.\xa0
Benjamin delves into the innovative vertical SaaS platform developed by Alaya Care and explains how personalized, data-driven marketing approaches are crucial in enhancing patient experiences and achieving better outcomes.\xa0
Learn about the importance of strategic digital marketing, the role of SEO and SEM in lead generation, and how tailored content can significantly improve brand awareness and business growth in the home care sector.
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