On the Passion Struck podcast, I have the pleasure of hosting Jay Van Bavel, the Director of the Social Identity & Morality Lab, Associate Professor of Psychology & Neural Science at New York University, and an affiliate at the Stern School of Business in Management and Organizations. During the episode, we delve into his insights in his book \u201dThe Power of Us,\u201d which explores the potential of shared identities to enhance performance, encourage collaboration, and facilitate social unity.