Dr. Jonah Berger on How the Great Catalysts Remove the Barriers to Change EP 227
b'In today\\u2019s episode, Dr. Jonah Berger, a bestselling author and University of Pennsylvania Wharton School marketing professor, shares how great catalysts remove the barriers to change. By understanding and tapping into these drivers of change, you can become more effective in your own life, career, and relationships. We discuss his latest book The Catalyst.'