Own It! 086 | Sales Letters and Compelling Offers
Nicola Cairncross and Judith Morgan talk about the importance of storytelling and starting to work on creating sales letters for the Summit recordings using simple guidelines for how to create compelling offers. They also realise they can apply the same principles to other offers in their respective businesses, something they knew already but hadn’t got around to.
Show Notes: http://ownitthepodcast.com/086