Technonomics and Why My Profits Might Just Disappear with John Straw
In this episode, we are joined by digital and marketing entrepreneur, John Straw, who describes himself as a \u201ctechnonomist\u201d \u2013 someone exploring the cutting edge of technology and looking to understand where it fits from both an economic and commercial perspective. John is a Senior Advisor at McKinsey, as well as an author, speaker and investor with over 30 years of experience in IT and digital transformation.
What Was Covered
- The journey John sees towards \u201cprogrammatic enterprises\u201d in which the availability of data and artificial intelligence allow for organizational control on a totally different level than possible today
- How this journey takes us from decision making via experience and intuition to experience augmented by data to data augmented by experience to simply by data. And how, as per previous major shifts (think of the introduction of the PC) this happens not as a \u201cbig bang\u201d but as a more gradual or \u201cstealthy\u201d process
- The advice that John uses when personally investing in new technology businesses and his two-part rule which he advises business leaders to use in renovation and innovation implementation
Key Takeaways and Learnings
- How companies are using \u201clayered\u201d data to improve their renovation and innovation activities
- How new technologies, and the pace of their development, provide opportunities for scale for all companies\u2019 renovation processes
- Why transformational innovation activities (\u201cbreaking\u201d the existing business) need to go \u201cin the garage\u201d, away from the innovation \u201ckillers\u201d of process and politics
Links and Resources Mentioned in this Podcast
- Get in touch with John Straw via Twitter, LinkedIn or email
- McKinsey & Company - Global Management Consulting
- iDisrupted - a book by Michael Baxter and John Straw
- John's posts at the Disruption Hub Blog