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John Elkington is an advisor on sustainable development and corporate responsibility, an area he\u2019s been working in for almost 40 years. He is the author of 20 books on this topic, and he has given a remarkable contribution to shifting capitalism and business towards a more balanced and sustainable path. We talk about his new book called "Green Swans: The Coming Boom in Regenerative Capitalism," we also talk about wicked and super wicked problems, exponentials, why he reads Chinese science fiction books, his visit with past guest Kevin Kelley and what he's both terrified of and excited about in the coming ten to fifteen year.\xa0

What is Covered:\xa0

- Who or what are \u2018green swans\u2019 and where the idea came from\xa0

- Human struggle with exponentials and the role of technology in systemic change

- Wicked and super wicked problems, and what is unique about them in today\u2019s world

- The issues with discounted cash flow in today\u2019s economy\xa0

- The role of young generation and why we need intergenerational cooperation to solve existential threats we\u2019re facing

Key Takeaways and Learnings:\xa0

- The green swans are very often market or societal or political shifts. A company or an individual could play into those changing realities, but it\u2019s not about individuals as such.

- Super wicked problems, such as the climate emergency, make us see our future ahead of us, but we seem to be completely unable as a political species to address the challenge in a sufficient scale and with sufficient urgency.\xa0

- Reengaging young people in a multigenerational and intergenerational battle for a systemic change at the right time and in the right way is a major opportunity in the next 10 to 15 years

Links and Resources Mentioned in This Episode:\xa0

- \u201cGreen Swans: The Coming Book in Regenerative Capitalism\u201d by John Elkington https://www.amazon.com/Green-Swans-Coming-Regenerative-Capitalism-ebook/dp/B086BJF1FQ/\xa0

- Volans Ventures https://volans.com/\xa0

- Connect with John Elkington by email, LinkedIn or Twitter

- \u201cThe Black Swan: The Impact of the Highly Improbable\u201d by Nassim Nicholas Taleb https://www.amazon.com/Black-Swan-Improbable-Robustness-Fragility/dp/081297381X/\xa0

- UN Sustainable Development Goals https://sdgs.un.org/goals\xa0

- \u201cExponential: How to Bridge the Gap Between Technology and Society\u201d by Azeem Azhar https://www.amazon.com/Exponential-Bridge-Between-Technology-Society/dp/B094DK3NG7/\xa0\xa0

- \u201cNew Rules for the New Economy: 10 Radical Strategies for a Connected World\u201d by Kevin Kelly https://www.amazon.com/New-Rules-Economy-Strategies-Connected/dp/014028060X/\xa0

- \u201cOut of Control: The New Biology of Machines, Social Systems and the Economic World\u201d by Kevin Kelly https://www.amazon.com/Out-Control-Biology-Machines-Economic/dp/0201483408/\xa0\xa0

- \u201cMinistry for the Future: A Novel\u201d by Kim Stanley Robinson https://www.amazon.com/Ministry-Future-Kim-Stanley-Robinson/dp/0316300144/\xa0

- \u201cThe Structure of Scientific Revolutions\u201d by Thomas S. Kuhn https://www.amazon.com/Structure-Scientific-Revolutions-Thomas-Kuhn/dp/0226458083\xa0

- \u201cRegeneration: Ending the Climate Crisis in One Generation\u201d by Paul Hawken https://www.amazon.com/Regeneration-Ending-Climate-Crisis-Generation/dp/0143136976/\xa0\xa0

- \u201cDrawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming\u201d by Paul Hawken https://www.amazon.com/Drawdown-Comprehensive-Proposed-Reverse-Warming/dp/0143130447/\xa0

- RethinkX https://www.rethinkx.com/\xa0

- \u201cThe Wandering Earth\u201d by Cixin Liu https://www.amazon.com/Wandering-Earth-Cixin-Liu/dp/1250796830\xa0\xa0

- \u201cThe Postman\u201d by David Brin https://www.amazon.com/Postman-David-Brin/dp/B08GLSY8R6/\xa0

- \u201cDune\u201d by Frank Herbert https://www.amazon.com/Frank-Herberts-Dune-6-Book-Boxed/dp/0593201884/\xa0\xa0

- Jim Mellon: Moo\u2019s Law and Investing in Cellular Agriculture https://outsidelens.com/jim-mellon-moos-law-and-investing-in-cellular-agriculture/\xa0

- Kevin Kelly: The Formula for the next 10,000 Startups, Failing Forward and Becoming a Teaching Organisation https://outsidelens.com/kevin-kelly-the-formula-for-the-next-10000-startups-failing-forward-and-becoming-a-teaching-organisation/\xa0\xa0

Connect with Mark Bidwell:

- LinkedIn https://www.linkedin.com/in/markbidwell/\xa0

- Twitter\xa0https://twitter.com/markehb

- OutsideLens https://www.outsidelens.com\xa0